InteractiveBiz

J’ai pas tout compris mais l’idée a l’air intéressante.

http://www.buzztracker.org/

"Figure what the always is. Then do something else.

Toothpaste always comes in a squeezable tube.
Business travelers always use a travel agent.
Politicians always have their staff screen their calls.

Figure out what the always is, then do exactly the opposite. Do the never."

http://sethgodin.typepad.com/seths_blog/2005/04/whats_the_alway.html