Posted by: benoit in Actualité, Case study, Changement, Media, Opinions, Techno, Tendances, U.S., tags: journaux, Media, modèle, news corp, Rupert Murdoch
“We are now in the midst of an epochal debate over the value of content and it is clear to many newspapers that the current model is malfunctioning. We have been at the forefront of that debate and you can confidently presume that we are leading the way in finding a model that maximizes revenues in return for our shareholders. … The current days of the Internet will soon be over.”
— Rupert Murdoch déclare la fin d’une époque, affirmant que les sites web de son groupe (News Corp.) vont passer à un accès payant.
Il y a 4 ans, il rachetait Myspace avec la ferme intention de renouveler le modèle economique de son groupe. Force est de constater qu’il a échoué. Myspace est en plein déclin et son empire médiatique souffre.
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